Shireland Collegiate Academy

Waterloo Road


West Midlands B66 4ND


0121 558 8086


Important Information

Follow @ShirelandCA on Twitter

Follow the progress of our new building

Our YouTube Channel

SCA Teaching School Alliance

School Direct

Shireland Blogs

New Family Portal Post 16 CAT
New Ribbon
Slide 1
Slide 3
Slide 0

"Ofsted joy for Shireland Collegiate Academy in hat-trick of top marks" - Express & Star

Slide 6

"This is an exceptional academy, which has maintained and built upon the very high standards seen at the last inspection." - Ofsted 2013

Slide 7

"In Chemistry you find out about how substances react together and you get to do some exciting organic chemistry practicals."

Slide 9

"Students interviewed during the Final Verification were confident and articulate saying that communication with staff was excellent and ‘the best thing about school’." - LPPA 2012

Slide 4

"Teaching is outstanding. This is underpinned by innovative use of information and computer technology (ICT)." - Ofsted 2013

Slide 5

Students "are keen, lively, questioning and enthusiastic learners who greatly enjoy and appreciate all the academy has to offer." - Ofsted 2013

Slide 4

"The range of subjects and courses available to students is innovative and imaginative and is extremely carefully planned to meet their precise needs and interests." - Ofsted 2013

Slide 5

"The proportion of students making and exceeding the expected three levels of progress in both English and mathematics is very high when compared with the national average." - Ofsted 2013

Slide 4

"The sixth form is outstanding and displays similar high qualities to the rest of the academy." - Ofsted 2013

Slide 5

"Students from the wide range of cultures and heritages within the academy work and socialise together in total harmony. They know that discrimination of any kind is not tolerated." - Ofsted 2013

Slide 4

"Staff are highly ambitious for students and fervent in their aim to get the best from each one, academically and personally." - Ofsted 2013

Slide 5
Slide 5

"The behaviour of students in lessons and around the academy is impeccable." - Ofsted 2013

Slide 5
Example Frame


Summer School 2014 : Radio in a Week - listen to our Year 7 & Year 8 podcasts

Year 5 Gifted and Talented Radio in a Day 2014


An "Outstanding" School

Welcome to Shireland Collegiate Academy. Having opened as an Academy in 2007, we are extremely proud of the progress everyone has made since then. Our commitment to raising the standards for our students whilst also serving our families and wider community will always be our main focus. There has been education on our campus for over a hundred years and this blend of tradition with innovation is what makes Shireland Collegiate Academy significantly different.


Working together as learners, educators and families is one of the keys to educational success and to making a difference for all of our children.


Sir Mark Grundy

Executive Principal


Ofsted Outstanding


The construction of our new Performing Arts & Sports Centre is well under way.

Follow the progress HERE

Collegiate Academy Trust

The Collegiate Academy Trust was established in September 2007 and runs Shireland Collegiate Academy, Waterloo Road, Smethwick. It has an Executive Principal who is the Principal of Shireland.

There is a Board with 15 Trustees, which makes all the strategic decisions about the work of the Academy.

Shireland Post 16 Centre

Post 16 provides valuable continuity of learning and is structured to equip students with the qualifications and personal qualities needed to face the challenges of higher education and an ever changing job market.

Courses and Qualifications

There is a wide choice of courses available for students who have successfully completed their GCSEs, from traditional academic exam-based subjects to applied courses and vocationally oriented OCR Nationals and BTECs.

Click to close

Year 7 & Year 8 Visit the New Library of Birmingham


New Birmingham Library

On the June 11th the Year 7 and 8 pupils took part in a Drive Workshop day. This day provides pupils the opportunity to make decisions themselves about their education, as they select the sessions they attend. The activities available to them ranged from enterprise to drama to reading!


For the Book Club Drive Workshop a group of Year 7 and 8 pupils explored the New Birmingham Library and had an enjoyable time reading challenging texts in a new environment.


Click to close

Shireland Team Win at the Apps for Good Awards


Crime Time Logo


At the annual Apps for Good Awards held on Monday 23 June 2014 the Shireland team won the "Connected Communities" category with their "Crime Time" app design and will be working with development agencies to launch their app on to the market.


Congratulations to everyone involved.


Click to close

Induction Evening


We held our Induction Evening on Wednesday 2 July which over 85% of families attended.


Great interest was shown in the after school activities that we run, such as Year 5 Activity Days, the Family Literacy Project (using Little Bridge & RM Books to improve literacy) and iFamilies (where fanilies work together to create digital resources for use in Year 7).

Families at Induction Evening

Click to close

Shireland Students Win Another Award!


A group of Year 9 students have been working on a campaign to help promote environmentally friendly travel. Under the name Active Motion they came up with a wide range of activities which included making badges, posters and taking part in an active walk as well as a rap.


They presented at the Centro Student Travel Plan Company Dragons' Den Event on Wednesday 2 July. Competing against Perry Beeches The Academy (Birmingham), Barr's Hill School & Community College (Coventry) and High Arcal School (Sedgley) they used a range of different approaches to pitch to the Dragons and were rewarded by winning. The judges commented how professional and enthusiastic the students were and could see how much it meant to them.


They left with a trophy, mounted certificates and a box of chocolates - not forgetting the valuable experience and the opportunity to have used and to develop their key employability skills.


For more information go to the Centro Website


Click to close

Blasting the Competition

The Kollektiv with their Award

Shireland Collegiate Academy Students are celebrating yet another achievement in a national competition.


Hat Trick of Success

Following success in App development by the Year 9 "Crime Time" team who won in their category in the National Competition ‘Apps for Good’ and also "Active Motion", another Year 9 group in Centro’s environmentally friendly ‘Student Travel Competition’ who claimed the top place; finally, last weekend saw 12 students known as The Kollektiv travel to London for the finals of ‘Blastbeat’, an award winning, fun and exciting music and multimedia business programme which is offered to young people around the country to teach social entrepreneurial business skills, promote young musicians, and support youth communities on a local and national level.



The challenge was to create their own business from scratch, generate money through fundraising, help local charities and the community in the process and create a ‘Battle of the Bands’ style concert to find the best act in the region to represent it at the London finals. The Shireland team raised over £1,000 in a year of fundraising, ticket sales, merchandising and refreshment sales on the night of the event. The students are all in Year 12 studying a mixture of Music and Business and were up against 8 other Events Social Enterprise (ESE) teams from across England.


Future Prospects

Kollektiv Events won 2nd place for Best ESE of the Year, making them the best ESE outside of London. They have now earned the opportunity to receive funding of up to £2,500 and an extra years’ mentorship from ‘BlastBeat’ to put on more events and grow the business after finishing in the top three.


Click to close

Cadbury World Visit on 2 July


In July the Academy will have 10 students visiting from Germany who are eager to improve their English. 10 German students from Shireland will be taking their exchange students on a trip to Cadbury World on 2 July. If the weather is nice, the students will all enjoy a picnic outside Cadbury World which should involve practising the German language.


Click to close

UK Destination Marketing Competition

UK Destination Marketing Logo


Information for teachers

The UK Desination Marketing Competition is designed to support Unit 3 criteria so that the competition task can be built into lessons and student assignments.


Some suggestions for submissions

red bullet

Design 3x A3 research posters - selecting the best one for the competition, or

red bullet

Students complete an assignment task designed by your institution


Submissions rules

Students can submit work individually or in groups (up to 4 members). You are allowed to submit 2 entries per institution.



The final posters will be presented to a panel of industry experts and academic colleagues within the Marketing, Innovation, Leisure and Enterprise Department at University of Wolverhampton Business School. An Awards Ceremony will take place at the end of the day to recognise the achievements of the winning entries.


For more information click here. or for more information and submit applications email:


Click to close

Ten Year 10 & 11 Students from Shireland received Ten Exchange Partners from the Käthe-Kollwitz Gesamtschule in Germany!


Here is a review from Chloe Roberts (Year 10) about the visit of the German partners:


On the 30th of June 2014, I, along with a few other girls in my year, took part in a German Exchange. From looking at our profiles and those of the girls from Germany, the teachers were able to pair us up. We contacted our exchange partners a few months before the exchange took place.


On Monday, we went to Birmingham City Centre and on Tuesday, all of the girls came to school with us to see how our lessons worked and to basically experience a day in a British school. At first, I thought that they might find this boring but my exchange partner, Nancy, seemed to enjoy being in my lessons! After school, we arranged to meet up with some of the other girls that took part in the exchange at the Bowling Alley. It was a lot of fun! On the third day, we spent two hours in school and then we left to go to Cadbury World. I had never been before so I was excited and I think the other girls were too. After Cadbury World, we brought lots of souvenirs from the shop and then we left to go home. All of us met up at Victoria Park afterwards. This gave us all the chance to feel comfortable in the large group and I had the chance to talk to some of the exchange girls that I hadn’t spoken to yet. On the last day, we went to London. We were extremely excited about this trip! We visited Big Ben, saw the change of the Guard at Buckingham Palace, shopped in Primark and lots of other stuff too.


Overall, I really enjoyed the experience. At first, I was slightly worried about having a stranger staying in my house because I’d never taken part in anything like that before so I didn’t really know what to expect. However, once I started talking to my exchange partner, Nancy, on Whatsapp and Facebook, it became easier and I got more excited. I think that the experience leading up to the exchange was slightly scary because the closer it go to the day that they would come, the more nervous everyone in our class got. Once they arrived, however, I think we all realised that it was more exciting than scary.


I would definitely recommend any kind of exchange programme to any person who wants to improve their language skills or just to make new friends. I realise that the concept may make people nervous because it isn’t everyday that you have a complete stranger in your house. The only thing I would say is that if you put in the effort before they come, it will make it a lot easier when they are actually there.


Click to close

Shireland goes from Strength to Strength

Staff and Students at Shireland were celebrating another great year for GCSE and A-Level results.


Incredible Achievements at A-Level

There were many delighted Post 16 students when they came to pick up their results. Hard work over the year had paid off resulting in the highest set of results the Academy has seen since it opened its Post 16 centre in 2007 through AS, A2 and BTEC.

Students secured places at prestigious universities up and down the country including students gaining places for Medicine and Dentistry at Birmingham University.


The A*-B Grades that saw a 12% increase from last year with 55% of all students achieving an A*-B grade in their chosen qualifications. Overall 96% of students gained passes at A-Level or equivalent.


All of our Year 13s have accepted a place in higher education institutions, apprenticeships or employment.

Students this year now look forward to being based in an amazing new Post 16 Centre that opened this week with facilities which will further support them in their studies. A new 5 classroom Post 16 block with enlarged study base is now open and Shireland has its largest ever Post 16 intake.


Bucking the trend

Amidst a national background of plummeting GCSE results, Shireland saw its English results rise by 3%, with 68% of students gaining at least a C grade and 64% gaining a C grade or above in Mathematics.


Shireland is proud of the huge difference it makes to disadvantaged students; thanks to innovative pupil premium strategies the gap between those with and without free school meals was less than 4%.


Other subjects also celebrated tremendous success with many gaining 100% A*-C grades.


Phenomenal Progress at GCSE

And whilst nationally English results fell, Shireland students made greater levels of progress in English than any other Sandwell School with over 86% of students achieving the Government’s key expected progress measure and more than a third of students making better than expected progress in both English and Mathematics.


These results help support the Outstanding Ofsted judgment in every category, handed to Shireland in their last inspection. Progress for students is still significantly above the national Outstanding threshold. This year the Academy hopes to continue to build on these results and see even more success for students.


Shireland would like to congratulate students and thank all staff and families who worked so hard to support them.


Also, see the Birmingham Post analysis of Shireland and other schools.


Click to close

Food Hygiene Rating of 5


The Catering Department was visited on Wednesday 5 June 2014 by one of Sandwell's Environmental Health officers for an inspection.


Environmental Health's job role is to enter food premises at any time to sure food safety laws and regulations are being adhere to. They use a 5 point rating, 1 being the lowest.


We went through a tough 120 point check which included all our health and food safety documents. They checked every inch off the kitchen including the kitchen sink.


Shireland Catering Department has always scored '3' ever since the school was opened many years ago. However, yesterday we broke that record and scored the highest rating possible of '5'.